Why Finding a Starving Crowd Matters More Than Your Offer

INTRO:

Welcome,

You can have the best offer in the world…
but if you're trying to sell it to people who don't feel urgent pain, it’s like pushing against a brick wall.

Today’s video covers one of the most important realities in entrepreneurship:
➡️ Find a starving crowd first.
➡️ Then bring them the solution they’re already hungry for.

Before we choose the market, we first have to figure out what we’re bringing to the table — and how it maps to real-world demand.

Here’s how I started mapping that for myself.

THE BIG IDEA
Don’t Create Demand — Channel It

Disruption isn't about being flashy.
It's about constantly understanding where the pain is, where it’s growing, and where others aren’t paying attention.

To do that, you start not with what you want to sell…
but with an honest inventory of what skills, knowledge, experience, and leverage you already have.

You look inward first—then outward toward the starving crowds already searching for solutions

THE BREAKDOWN
Building the Foundation

Here’s the framework I used to evaluate my starting point:

• ✅ Skills:

  • What can I do better, faster, or more reliably than most people?

• ✅ Knowledge:

  • What specialized understanding do I have that others might pay for?

• ✅ Experience:

  • What real-world problems have I solved (for myself or others)?

• ✅ Network:

  • Who do I know, or who could I reach, that others can't?

• ✅ Proof:

  • What case studies, testimonials, results, or real outcomes could I lean on for credibility?

The goal isn't to invent something new out of thin air.
It’s to channel what you already know and have into solving an existing urgent pain.

And it’s to find a niche where solving just one problem can make a huge financial difference for the customer.

THE FIX
🔥 THE PLAN: How I Chose My First Market to Explore

After mapping my assets, here’s where I landed:

✅ Industry Focus: Residential Contractors (Painters + Roofers)
✅ Reasoning:

• High pain around disorganization and lost leads

• High-ticket jobs = easy ROI

• Analog workflows = huge room for simple digital upgrades

• Easy to reach through local networks, Facebook groups, forums, Chamber of Commerce directories

✅ Next Step:

• Build a high-level End User Profile for these contractors

• Estimate TAM (Total Addressable Market)

• Start primary market research outreach to validate the pain and gauge willingness to pay

NEXT STEPS

In tomorrow’s video:
I'll walk through the high-level contractor profile I’m building — including demographics, psychographics, revenue estimates, and more.

We’ll move from theory to hard numbers—and start getting closer to a real validation micro-test.

👉 Stay tuned.

WATCH & LEARN
▶️ See The Full Breakdown In Today’s Video

Video link

HOW YOU CAN BUILD ALONG WITH ME 🛠️

If you’ve been watching this and thinking,
“I want to build something too—just don’t want to do it alone,”
this is your invite to join me inside the actual system I’m using.

I’m giving early access to:

✅ My full CRM platform (prebuilt with automations, funnels, and tools)
✅ A private Slack channel where we can workshop ideas, ask questions, and share wins
✅ Daily live calls where we’ll build, refine, and test in real time
✅ Early access to templates, systems, and all the behind-the-scenes assets I'm using in this series

This isn’t some polished course—it’s an active builder’s lab.
We’re all working on something. Why not do it together?

If that sounds like your kind of thing, tap the link below and I’ll personally get you set up.