The Productization Blueprint

Summary (SB 2 of 5)

Morning All,

In todays Brief…

Remember our feast-or-famine frustration? Productization is the key! This episode unveils the "productization trio" – 3 core services that can become the foundation of your predictable revenue stream.

Unlocking the Puzzle: The Core Service Trio

Last episode, we introduced the concept of productization – transforming your home service offerings into well-defined packages. But with countless services you could offer, where do you begin? The answer lies in identifying and productizing 3 core services that address your customers' most pressing needs.

The Magic of 3:

Why focus on 3 core services? Here's a quick recap:

• Simplicity is Key: Too many options can overwhelm potential clients. A focused menu makes it easy for them to choose.

• Expertise Showcase: Focus on the services you excel at, highlighting your competence and building trust.

• Efficient Operations: Offering streamlined packages allows you to optimize service delivery and maximize efficiency.

Identifying Your Powerhouse Trio:

Ready to discover your ideal "productization trio"? Here are some strategies to get you started (carried over from Episode 1):

• Customer Insights: Analyze past projects and customer inquiries to identify common needs and pain points.

• Market Research: Look at competitor offerings and industry trends to see what services are in high demand.

• Profitability Analysis: Consider the services that offer the best balance between customer value, ease of fulfillment and maximum profit margin.

Example for Inspiration:

Let's say you're a plumber. One of your "productization trio" might include:

1. Water Heater Installs: This addresses a common problem, is a pretty standard service and can often be completed very quickly by a skilled tech.

This is just one example, and the ideal trio will vary depending on your business. In episode 3, we'll delve deeper into crafting the perfect service packages, including pricing strategies and irresistible add-ons!

P.S. What are the most common service requests you receive from your clients? Share your insights in the comments below!

Next Steps Revealed Tomorrow!

How I Can Help

Join The Business Blueprint: If you own a service-based business doing over $10k per month and you want the systems, processes, strategies that you need to scale to $100k/mo and beyond, consider joining The Blueprint. There are over 100 members doing over $100 million per year in combined revenue. (link)

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Thanks for reading,

Mike Birtwistle