Home Service Hero Hacks

3 Unexpected Ways to Boost Your Bookings Today!

Author

Mike Birtwistle
June 08, 2024

Summary

Welcome to the Brief (est. read 3 minutes)

In this newsletter, I will be going over the following things:

  • The power of reviews

  • A powerful and often overlooks strategy

  • And more..

Short & Sharp

Forget relying solely on expensive advertising! Leverage the power of online reviews and build trust with potential customers for free.

Here are some links that you should check out

šŸŽ Using premiums & bonuses to boost your offerings (link)

šŸ”„ Nail your value propositions (link)

Growth Engine for Home Service Heroes:

The world of home services is competitive. You're skilled at what you do, but how do you stand out from the crowd and attract new clients who need your expertise?

While traditional advertising can be costly, there are hidden gems waiting to be tapped: Online Reviews.

Turn Satisfied Customers into Your Biggest Advocates:

Positive online reviews are like gold for your home service business. Here's how to leverage them for explosive growth:

  • Make Reviews Easy: Don't leave it to chance! Directly ask satisfied customers to leave a review on Google, Yelp, or industry-specific platforms like HomeAdvisor. Provide a link or QR code on your invoice or business card for easy access.

  • Respond to Every Review (Good or Bad): Thank happy customers for their kind words and showcase your appreciation for their business. Address negative reviews professionally, apologize for any inconvenience, and outline how you'll address their concerns to prevent similar issues in the future.

  • Showcase Your Best Reviews: Feature positive testimonials on your website and social media pages. Potential customers are more likely to trust a business with glowing reviews.

Bonus Hack: The Review Funnel Powerhouse

Take your review strategy to the next level with a "review funnel." Here's how it works:

  1. Provide Exceptional Service: This is the foundation. Make sure your work is top-notch and customer satisfaction is your top priority.

  2. Request Reviews at the Perfect Moment: Right after completing a job, when the customer is happy, politely ask them to leave a review.

  3. Automate the Process: After a short time delay send them to a well created funnel with a link to a software like Boast.io which makes gaining a video testimonial as easy as clicking a link.

  4. Offer an Incentive: On the thank you page after the review share a discount that they can give away. The caveatā€¦ they have to give it away. This provides two benefits. 1. they get to feel good by sharing something useful and 2. you get new customers from whomever they share it with. A win-win.

By implementing these strategies, you'll turn happy customers into vocal advocates, build trust with potential clients, and ultimately increase your bookings without breaking the bank.

Remember: Positive online reviews are a powerful growth engine for your home service business. Start putting these tips into action today and watch your bookings soar!

How I Can Help

Join The Business Blueprint: If you own a service-based business doing over $10k per month and you want the systems, processes, strategies that you need to scale to $100k/mo and beyond, consider joining The Blueprint. There are over 100 members doing over $100 million per year in combined revenue. (link)

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Thanks for reading,

Mike Birtwistle