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Summary
Good Morning,
In Today’s Brief…
In today's digital world, it's easy for your service to become one in a million – especially when clients are bombarded with generic emails.
Top service providers are ditching the predictable and turning to a sneaky tactic that boosts loyalty and retention:
the Birthday Surprise.
Here's why it works:
Stands Out from the Crowd: In a sea of automated messages, a handwritten birthday note feels personal and unexpected. It shows you care about them as a person, not just a customer.
Triggers Positive Emotions: Birthdays are inherently happy occasions. Your thoughtful gesture creates a positive association with your service, making them less likely to consider switching providers.
Opens the Door for Deeper Engagement: A birthday message can spark a warm conversation, a chance to reconnect and understand their evolving needs.
The Birthday Surprise is Simple (But Powerful):
Gather Birthdays: Collect client birthdays discreetly during onboarding or through casual conversation.
Handwritten is Key: Ditch email! Invest in some nice cards and write a personal message expressing your appreciation for their business.
Use a service like https://app.handwrytten.com/ which allows you to send tailored messages at scale.
Bonus Points: Mention a specific instance where they impressed you or positively impacted your company.
The Birthday Surprise is a small gesture with a big impact. It shows you care, builds loyalty, and keeps your clients raving fans. So, grab a pen, unleash your inner party planner, and watch your retention rates soar!
How I Can Help
Join The Business Blueprint: If you own a service-based business doing over $10k per month and you want the systems, processes, strategies that you need to scale to $100k/mo and beyond, consider joining The Blueprint. There are over 100 members doing over $100 million per year in combined revenue. (link)
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Thanks for reading,
Mike Birtwistle
