Day 2: Why Most Founders Waste Months...

INTRO:

Welcome,

Yesterday, I shared why I’m doing this daily series.
Today, I want to talk about the mistake I’ve already made—and how I’m fixing it.

THE BIG IDEA
Sunk Cost Kills More Startups Than Failure Ever Could

Most founders don’t fail because they built the wrong thing.
They fail because they kept building the wrong thing—long after the warning signs showed up.

That’s exactly where I found myself.
I’d already built out funnels, automations, and systems.
But I was building based on what I thought people wanted… not what I’d proven.

THE BREAKDOWN
How I Fell Into the Trap

didn’t set out to build blindly.
Like most founders, I started with a hypothesis.
But I never paused to validate it.

Instead of testing my assumptions early, I polished them.
I added more features. More steps. More complexity.
And the deeper I got, the harder it became to stop.

It’s the classic sunk cost trap:

“I’ve already put so much time into this—I have to keep going.”

But time spent on the wrong thing doesn’t move you forward.
It just keeps you busy.

THE FIX
Shifting from Builder to Scientist

So here’s the shift I’m making:

I’m not building to build anymore.
I’m building to test.

From here on out, every idea starts as a hypothesis.
I’ll define what I’m trying to prove, what signal I’m looking for, and how I’ll collect that data.

If I get traction, I’ll double down.
If I don’t, I’ll adjust.

Here’s what I hope to work through over the next several days:

• WHO I believe this is for

• WHAT problem I think they’re struggling with

• WHAT result they’re actually chasing

• HOW I can deliver that result in the leanest way possible

This isn't a fixed schedule—I'll stay on each step as long as it takes to get clarity.
That clarity becomes the foundation of the business and the playbook I’m building alongside it.

NEXT STEPS
Who Is This Actually For?

Tomorrow, I’ll define my best guess at who this offer is really for—and then I’ll go test it.

Not with surveys.
Not with speculation.
With action, feedback, and real signals.

See you in Day 3.

WATCH & FOLLOW ALONG
▶️ See The Full Breakdown In Today’s Video

Video link

HOW YOU CAN BUILD ALONG WITH ME 🛠️

If you’ve been watching this and thinking,
“I want to build something too—just don’t want to do it alone,”
this is your invite to join me inside the actual system I’m using.

I’m giving early access to:

✅ My full CRM platform (prebuilt with automations, funnels, and tools)
✅ A private Slack channel where we can workshop ideas, ask questions, and share wins
✅ Daily live calls where we’ll build, refine, and test in real time
✅ Early access to templates, systems, and all the behind-the-scenes assets I'm using in this series

This isn’t some polished course—it’s an active builder’s lab.
We’re all working on something. Why not do it together?

If that sounds like your kind of thing, tap the link below and I’ll personally get you set up.